One example of a recent micro trend is the concept of Avant-Basic – a term coined by fashion bloggers to describe the popularisation of garments that are quirky but easily identifiable. Micro trends becoming more prominent within the industry over the last few years can be traced back to social media platforms such as Instagram and Tiktok – from influencers making outfit repeating seem like a crime to brands promoting the need for more and more clothing without much regard for the impact this will have later on.ĭue to this, current consumption rates are speeding up trend cycles – and combining this with the fact that large fashion retailers exponentially increase the number of ranges they release per year leading to unsustainable turnaround times for the ‘shelf life’ of garments, micro trends can seem like the next thing to buy into. Think of the Lirika Matoshi ‘Strawberry Dress’ that blew up during 2020 and was branded as the ‘it’ dress of the year. It usually relates to specific garments rather than a silhouette or style, with the potential for the item to receive ‘cult’ like status.
Micro trends can be classified as items that gain popularity just as quickly as they lose it, a fad that does not retain momentum. In regards to trend growth – there is a big difference between micro trends and macro trends and how the consumer market is currently shifting.
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